Podcasts




Neuromarketing: The Master Key to the Buyer's Brain

Duration: 0:34:54

Neuromarketing is a study of the human brain in order to influence its consumerist habits and consumer behavior . By studying brain activity, uncontrolled human reactions, scientist sees true reaction of the consumer to certain stimuli . While neuromarkseting is actively used by large companies in the world, Latvian consumers have yet to experience these techniques .