Neuromarketing: The Master Key to the Buyer's Brain



Neuromarketing is a study of the human brain in order to influence its consumerist habits and consumer behavior . By studying brain activity, uncontrolled human reactions, scientist sees true reaction of the consumer to certain stimuli . While neuromarkseting is actively used by large companies in the world, Latvian consumers have yet to experience these techniques .



Podcast URL: External link

Duration: 0:34:54

Language: Russian

Topics: Science Neuromarketing Marketing Brain

Author: Оксана Баста

Speech density: MEDIUM