"Aroma-industry" is a very profitable business, it brings millions of profits to its owners, and customers - pleasure and problem solving . Clinical psychologist Anna Kashina talks in the program "The Nature of Things"
The podcast discusses the evolution of artificial intelligence (AI) within the context of business, particularly focusing on the experiences of MRV, a major Brazilian construction company. The speaker highlights the distinction between two types of companies in the AI movement: those that engage with AI to solve specific problems and those that merely follow trends as a fad. The former is more likely to see positive outcomes and growth cycles. The conversation transitions to how AI, specifically generative AI, has been integrated into MRV's processes, enhancing customer service and partner relationships. The guest, Reinaldo Sima, shares that MRV has utilized AI since around 2009, initially in online sales. He explains that the pandemic accelerated the shift to digital channels, increasing reliance on AI for customer interactions. The introduction of a generative AI tool, which improved the speed and quality of customer service and training, marked a significant transformation for the company. This evolution in AI applications is compared to the historical impact of the internet, suggesting that the true potential of generative AI is yet to be fully realized. Overall, the discussion emphasizes the importance of leveraging technology to improve customer experience and business efficiency.
The discussion revolves around the evolving techniques for testing artificial intelligence (AI) tools to ensure they produce expected outcomes, especially in different settings, such as personal use versus corporate environments. It highlights the importance of maintaining business reputation and customer data security while implementing AI. The podcast, hosted by Marisa Tanjiro, features Tânia, the President of Microsoft Brazil, who emphasizes the transformative impact of generative AI and how it can serve as a powerful tool for businesses. Tânia describes AI as a "superpower" that can enhance productivity by automating tasks and helping streamline operations across various business functions. She notes that the adoption of AI has accelerated significantly, particularly with the introduction of user-friendly tools that facilitate interaction with complex data. Moreover, she discusses the need for companies to integrate AI responsibly, ensuring that sensitive customer data is handled securely. The conversation highlights how generative AI can revolutionize industries by providing advanced insights, enhancing customer communication, and creating more efficient workflows. Tânia stresses the significance of preparing employees for this technological shift to fully leverage the advantages of AI while navigating the challenges it presents.
In this discussion, Paulo Costa from Cubo Itaú emphasizes the importance of focusing on the underlying problems that companies aim to solve rather than getting overly excited about technological solutions themselves. Drawing on the philosophy of Yuri Davi, founder of Waze, he stresses the need for businesses to cultivate passion for understanding their customers and the challenges they face. As companies increasingly seek to integrate generative AI into their operations, Costa observes a rapid adoption of these technologies across various sectors, driving significant changes in business practices. The conversation also touches on the impact of generative AI on future business landscapes, comparing the current hype around AI to previous tech trends such as the metaverse and blockchain. Costa notes the shifting interests and priorities within the corporate world, highlighting a growing recognition of the necessity to address genuine issues rather than merely chasing technological trends. As organizations navigate this landscape, Costa emphasizes the necessity of asking critical questions about which problems they are truly aiming to solve with these advanced technologies.
The conversation centers around the importance of integrating artificial intelligence (AI) into business strategies and evaluating its return on investment (ROI). Marisa interviews Matheus Souza, an innovation leader in Latin America and the Caribbean, discussing the ongoing debate about whether AI will replace certain job roles. Matheus emphasizes that AI and traditional roles can coexist, highlighting the complementary nature of the two. He argues that while AI can enhance business efficiency, human oversight and structured processes are essential for maximizing value. Matheus outlines how AI is already embedded in various aspects of business operations, stressing that successful integration requires a robust technological framework. He also discusses the company's plans for 2024 and beyond, outlining several components of their strategy that focus on incorporating AI-driven solutions while promoting user experience and productivity. Matheus concludes by noting that technology needs to evolve alongside effective practices to ensure reliability, equity, and overall business success.