"Executives are falling in love with AI, but forgetting to ask what problem it solves," says Paulo Costa
In this discussion, Paulo Costa from Cubo Itaú emphasizes the importance of focusing on the underlying problems that companies aim to solve rather than getting overly excited about technological solutions themselves. Drawing on the philosophy of Yuri Davi, founder of Waze, he stresses the need for businesses to cultivate passion for understanding their customers and the challenges they face. As companies increasingly seek to integrate generative AI into their operations, Costa observes a rapid adoption of these technologies across various sectors, driving significant changes in business practices. The conversation also touches on the impact of generative AI on future business landscapes, comparing the current hype around AI to previous tech trends such as the metaverse and blockchain. Costa notes the shifting interests and priorities within the corporate world, highlighting a growing recognition of the necessity to address genuine issues rather than merely chasing technological trends. As organizations navigate this landscape, Costa emphasizes the necessity of asking critical questions about which problems they are truly aiming to solve with these advanced technologies.