“Artificial intelligence will not kill SaaS,” says SAP
The conversation centers around the importance of integrating artificial intelligence (AI) into business strategies and evaluating its return on investment (ROI). Marisa interviews Matheus Souza, an innovation leader in Latin America and the Caribbean, discussing the ongoing debate about whether AI will replace certain job roles. Matheus emphasizes that AI and traditional roles can coexist, highlighting the complementary nature of the two. He argues that while AI can enhance business efficiency, human oversight and structured processes are essential for maximizing value. Matheus outlines how AI is already embedded in various aspects of business operations, stressing that successful integration requires a robust technological framework. He also discusses the company's plans for 2024 and beyond, outlining several components of their strategy that focus on incorporating AI-driven solutions while promoting user experience and productivity. Matheus concludes by noting that technology needs to evolve alongside effective practices to ensure reliability, equity, and overall business success.