Only 18% of Brazilian retailers use artificial intelligence, says Cielo
The text discusses the importance of having a significant amount of data to achieve meaningful gains, particularly in the field of artificial intelligence (AI) within retail. It emphasizes the relevance of transactional data, which can include various customer behaviors, such as the speed of typing, the angle of holding a device, and interaction patterns. This data can be leveraged to identify patterns and potential fraud. The podcast segment features Estanislau Mendes from Cielo, who explains how the company is utilizing AI for predictive maintenance of payment terminals. He shares insights into customer engagement techniques and personalized navigation through tailored content and product recommendations. Despite widespread recognition of AI, only 18% of Brazilian retailers employ it in their operations. Estanislau notes that understanding the retail transformation goes beyond payment processing, highlighting a gap between awareness and actual application of AI technology. Cielo employs AI in various ways, such as predicting when devices may require maintenance based on communication from the terminals. This has led to improvements in customer experience and operational efficiency. He also discusses dynamic pricing strategies and the complexities of the supply chain, suggesting that while AI adoption remains low, organizations like Cielo are actively exploring its potential to enhance customer interactions and overall business processes.