Companies need to take urgent action against deepfakes, says expert
The text discusses the potential negative impact of misinformation and disinformation on businesses and electoral candidates, emphasizing that such tactics can lead to significant financial losses or reputational harm. It highlights examples of how criminals can manipulate corporate information, such as spreading false rumors about mergers or using fake videos to deceive employees into making large monetary transfers. The conversation transitions to a discussion led by Marisa da Gilda with Eduardo Matias, a legal expert, focusing on the role of fake news and disinformation in both corporate settings and politics. They examine the evolution of misinformation, noting that while this issue has existed for a long time, the rise of digital technology has intensified its effects. Tools such as social media bots and manipulated content can create chaos in elections and wider society. Matias explains how advancements in artificial intelligence, such as generative adversarial networks (GANs), can produce highly convincing fake videos and audio, making it increasingly difficult to discern reality from fabrication. Both speakers express concern about the prevalence and ease of access to these technologies, which exacerbate issues surrounding misinformation, especially during elections. They emphasize the urgent need for awareness and protective measures to combat the implications of such disinformation tactics in the digital age.